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Enterprise UX services

Make the business case for your product undeniable through great UX design

Our enterprise UX design experts specialize in the full scope of UX/UI design for enterprise software and B2B SaaS products: all the way from problem definition to refining pixels

Book a free UX session!

Delivering great UX doesn’t have to be complicated. Book us and we’ll simplify the process and answer any questions you may have.

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Problems we solve

Do these sound familiar?

Weak Demos

Clunky UI and weird flows are hindering your sales process

Bad User Adoption

Churn is resulting because your product isn’t seen as essential

A person icon with question marks in the thought bubble

Product Vision Ambiguity

Ability to imagine the future state and strategy causing lack of alignment

Development Waste

Devs are figuring out design and logic directly in the code, slowing progress

Designs that don't work

Pretty mockups aren't reflecting the reality of your software

Poor Data Dashboards

Quantity of data is there but utility is lacking, causing overwhelm

Use cases & Solutions

Concrete design approaches for your tough situations

UX Audits

For when you don’t know where to focus your design efforts on your B2B SaaS

We assess your product back to front and rank the UX strength and weaknesses based on the priorities and most important user flows. By the end you have a solid understanding of where you rank and a roadmap for what to do next.

Design tools we use to achieve this:

  • Red route mapping
  • Reporting & prioritization
  • Expert heuristic evaluation
Learn About UX Audits

Plug-and-Play Design

When you’ve got a lot of things to deliver quickly but don’t have enough design muscle

Enterprise platforms are often operating with either no designers, or a couple of overworked members. It can be tough finding resources that can slot into a complicated product. We work exclusively in enterprise industries and are uniquely equipped with strategies to jump in to help you deliver new designs this sprint!

Design tools we use to achieve this:

  • Flow and logic mapping
  • High fidelity prototyping
  • Polished UI, including states and edge cases
  • Documentation and dev collaboration
Get in Touch

Software Demo Revamp

When you feel like your demos aren’t landing and you’re losing sales and opportunities

We assess and analyze the weak points of your demo and create new versions which will make a great impression on prospects. We craft the experience with the key buyer personas in your context and eliminate common demo mistakes.

Design tools we use to achieve this:

  • Software Demo Assessment
  • Goal prioritization
  • Figma prototyping

We wrote a whitepaper about what makes a demo successful, and common mistakes that people make. 

Check Out Our Whitepaper

Redesign and Rethink

For teams with an established product who need an expert design partner

This process involves concrete design steps that result in development-ready designs in the short term, and new designs for future releases. You’ll have a reliable de-risking process for new features to make development as streamlined as possible.

Design tools we use to achieve this:

  • Audit & prioritization
  • User journey mapping
  • Wireframing
  • Task flow mapping
  • Interaction design
  • High-fidelity Figma prototyping
  • User testing & usability testing

We put together a checklist to help you assess whether you need a redesign.

Assess Your UX

Future Vision

For teams who need to align around a future state which isn’t easy to picture

This process will result in a clickable prototype (or two) which explores and then demonstrates where your product can go for teams who are feeling the need to innovate. This vision is used for sharing with investors, testing the market, aligning the team, etc.

Design tools we use to achieve this:

  • Collaborative ideation & facilitation
  • User journey mapping
  • UX strategy and product strategy
  • High-fidelity Figma prototyping
  • User testing & usability testing
Get in Touch

What we do

Enterprise Software UX Services

We work with your team and your needs in the full scope of UX/UI design for enterprise software

Map going from A to B

Low fidelity mapping & discovery

Mapping out the logic, user journey, wireframes and task flows

Mess of cords with arrow showing the cords getting organized neatly

Iterative experimentation & de-risking

Interactive prototyping, UI design, interaction design, user research

Blue circuit illustration

Development support during implementation

Documentation, specifications, design QA, design system creation and maintenance

Why We're Special

We succeed where other designers fail

We’ve been picking up the pieces of Fiverr, unqualified designers and haphazard design attempts by non-designers for years, and we’ve developed a bespoke methodology to nail the design every time.

We are unique in our expertise around:

  • Complex industries, software and data
  • Nuanced use cases and interactions
  • Onboarding to intricate domains with lightning speed
  • Artful facilitation with product team to derive requirements
  • Transforming SME insights into high quality designs
Sparkling unicorn surrounded by donkeys

"P&P has a deep understanding of data and user empathy in complex experiences."

Chris Parmer, VP of Product at Plot.ly

"P&P's expertise in building complex data products and integrating AI was a game-changer for our UX, and we would recommend them without hesitation."

Devin Pickering, VP of Product, Orennia

team work makes the dream work

We're not your typical agency

Some people have had a bad experience with agencies in the past, we’ve never worked in the typical agency style, instead, we practice intentional and wholistic collaboration and hold ourselves to the highest possible standard

Collaboration by default

Not at all detached from clients, we work together every day

Efficient workstyles

Using sophisticated collaboration methods, both sync and async

Facilitation

Leverage the minds in the room for best possible outcome

Practical information extraction

Have established methodologies for extracting information, onboarding onto complex tools & mapping data

SME collaboration

Working with devs, SMEs, technical people exceedingly well

Holistic Vision

We aren't just here to cross off checkboxes and call it a day. Our design lens incorporates your business and product goals

"The professional approach to engaging with the team is among the best I've seen. They communicated in a timely manner, were consistently upbeat, and produced outstanding designs."

Andy Leikucs, Head of Development, IQVIA

Enterprise UX case studies

We’ve got product and business stories aplenty

From science instruments, to Realtor marketing platforms to novel technologies like AI - we have a wealth of stories to share with you.

Get in touch to hear about our work

FAQ

No surprises here

You aren’t alone in some concerns around collaborating with an external team for your  UX. We’ve compiled a list addressing the most common FAQs we’ve seen

How does UX de-risk development efforts?

Mapping out the flows, user journey, wireframes in and of itself catches big assumptions and misses in the complexity and logic of the software development, on top of that, adopting a lean user testing process allows quick de-risking to happen on specific designs and approaches. Regardless of where you land in the product market fit spectrum, design helps you really think things through, instead of perpetuating the building and hoping cycle.

How do I make the UX business case?

Not every software team needs UX to succeed. There are industries which aren’t particularly competitive or products which inherently rely more on the backend (they are used in the command line etc). For those products, UX is not as much of a key priority.

For products which are losing customers left right and center, a great UX creates a key differentiator which makes your product indispensable to users at renewal time. There are many competitive verticals in SaaS and hard tech where UX is an unsung hero.

For more on crafting your case around UX ROI, check out our article.

Does onboarding take a long time?

Lots of people worry about this, because they liken our onboarding to how long it takes an employee to onboard to a job. Our approach is more like a nascar pit crew, in that we have a dialled in method to derive all necessary information and starting to build user journeys, wireframes and new ideas within a matter of weeks of starting our collaboration. Our onboarding process is dialled, efficient and geared towards complex situations.

Where do I get started with UX?

If you’ve been trying to do UX yourself (without designers) and it’s not really working, you’ve come to the right place. If you need to get started as quickly as possible, get in touch with us for a free UX session and we can point you in the right direction?

Do I need to do a huge UX project to move the needle?

We’ve had great success making relatively small UX improvements to software which have significantly improved the usability and flow of products (and it doesn’t always need to be fancy UI or animations either). We believe that incremental improvement to your product and development process can make a huge difference. Often this is accompanied with longer-term work that sets a vision for the future. Both of these approaches work hand in hand to improve your product.

Is my project too early for UX?

Often the answer is no, except when you’re a startup with almost no product or company definition yet (in which case we can work to advise you, but not build too many designs yet).

If your project already has development resources allocated and you basically know what you’re building, this is a great moment to get in touch with us. If you’re already building, same thing, get in touch.

Is there anything in the scope of design you don't do?

We do the full scope of UX/UI design for software in the enterprise arena. This includes “zooming out” and formulating logic around the whole flow, to wireframing (mapping out screens) and producing realistic prototypes. UX/UI design however does not extend to branding or marketing, so we will happily refer you to wonderful teams we know.

alex leduc
“Their ability to quickly get up to speed, understand things so clearly from a user perspective and rapidly iterate ideas makes for a collaborative environment that always results in a better product than we originally anticipated. ”
Alex Leduc, CEO of Perch
lee noble
"Their deep knowledge of user experience design and best practices was evident in every stage of the project, they had a clear design rationale and their attention to detail ensured that every aspect of the UI was carefully considered and refined."
Lee Noble, CEO of Goodpaw
pot
"Collaborating with Pencil & Paper was instrumental as we shifted our product culture towards greater user-centricity. Their expertise in B2B software kickstarted this journey for us, and we can visibly see how their guidance shaped our current UX practices."
Nakisa product team, (Nakisa HR Suite)
pot
“The professional approach to engaging with the team is among the best I've seen. They communicated in a timely manner, were consistently upbeat and optimistic, and produced outstanding designs.”
Andy Leikucs, Head of Development at IQVIA
dan b
"I recommend them highly to any fintech or startup looking for user focused design and would use their services again without hesitation."
Daniel Barton, Co-founder, COO of Billi Labs
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