Matching real use cases, pace, quality and appeal in the experience is key to winning in this competitive field
This is a very demanding field and highly competitive, so why are we building copy cat features and not real value?
As this field develops, so do new personas and ways of seeing the world. Developers have long since accepted lots of painful moments in their workflows, but how do other personas (even in the engineering field), translate to these traditional paradigms?
We deliver great product fuelled on innovation to not just rewrite workflows but unlock technology in the process.
We work on a variety of code-focused tools in different aspects of the workflow
The future is upon us - this is a pivotal moment in technology where we get to rewrite the rules. Not only are UI possibilities expanded, but also our ability to fast forward workflows in tedious places, and unlock possibilities using interaction models in UI, code and traditional programming to specifically build valuable interactions people will clamour to pay for.
Applying the right design principles to your demo can create excitement and engage your audiences more effectively. We put together this whitepaper to help you inject some UX love into your product—we cover common mistakes, what a makes a demo successful, and more!
Your development product needs to work with the right UX team, we get it. Here’s some FAQ’s we’ve seen before.
We use whiteboarding tools, high fidelity design tools for visual exploration and refinement as well as a stack of code gen tools to deliver coded prototypes.
We do the full scope of UX/UI design for software in the enterprise arena. This includes “zooming out” and formulating logic around the whole flow, to wireframing (mapping out screens) and producing realistic prototypes. UX/UI design however does not extend to branding or marketing, so we will happily refer you to wonderful teams we know.
Our team gets brought into projects across the spectrum of stages. Sometimes we’ll work with a single visionary to establish direction and then grow with the team. Other times, development will be underway and there’s a more urgent context to the work. Ideally we’re brought in earlier rather than later.
We’ve had great success making relatively small UX improvements to software which have significantly improved the usability and flow of products (and it doesn’t always need to be fancy UI or animations either). We believe that incremental improvement to your product and development process can make a huge difference. Often this is accompanied with longer-term work that sets a vision for the future. Both of these approaches work hand in hand to improve your product.
Your business case and ROI calculation around UX investment may come down to several different factors that relate to the specifics of your business. A very common situation we see is the development team spending a lot of time trying to make design decisions, this cost savings might be a useful initial lens to apply. If you’re in a particularly competitive field, where your enterprise product is starting to lag behind in a scary way, you may want to apply the lens of opportunity cost. Many of our clients have used design concept work to de-risk development efforts and secure interest for large opportunities. Regardless of the approach you have, please leverage our resource “How to calculate the ROI of UX” as a guide and inspiration for you and your team.
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