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Why we
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We believe that great BioTech UX in scientific software propels human ingenuity.

We help biotech software companies bridge the amazing advances of modern science with human-centred design.

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Why us?

Most scientific software lacks excellent UX and it doesn’t need to be this way

We’ve seen a lot of very powerful tools out there miss the point when it comes to UX, reducing the amount of new people adopting it and in some cases reducing the impact that technology could have on science. This doesn’t have to be the case, even the most complicated use cases can be made smooth and easy. We want bright curious people to focus on the insights and results, not on struggling with confusing software tools.Not every design company can work effectively in the biotech space, often domain complexity and other factors can hinder progress. Here’s why pencil and paper is positioned to excel.

making things easy

Translate into easy

We help your team translate complex software into something you don’t need a PhD to use.

Handling complexity

We have the ability to understand exceedingly complex domains – like genomics.

Best in class collaboration

We work closely with your team, to make sure that the nuances and use cases are captured elegantly in the experience.

The Tale of the Legacy Software

Chapter 1

Once upon a time, there was a software. Although it was used a lot, it took a lot of effort to learn the logic that it used.

chapter 1
Chapter 2

Its tech and its look was in a rut! Using it felt like the software wanted to punish you.

chapter 2
Chapter 3

And sometimes this confusing interface even caused people to make unnecessary errors.

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Chapter 4

Along came the Pencil & Paper crew, and used the power of design to transform the software!

chapter 3
Chapter 5

With their help, the software became easier to use, simpler to understand, and better organized.

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Chapter 6

Users now spent less time getting mad, calling support and being blocked by their tool.

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Chapter 7

The software was given new life, continued to work with its users rather than fight against them and they all worked cooperatively ever after.

happy software
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Do you have a product that needs biotech design improvement?

Our biotech design agency specializes in: scientific instruments, bioinformatics, lab portals, LIMS, diagnostic data visualization tools, data pipeline tools, clinical tools, imaging software, modelling software, AI-powered science interpretation features etc.

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The professional approach to engaging with the team is among the best I've seen. They communicated in a timely manner, were consistently upbeat and optimistic, and produced outstanding designs. I would not hesitate to work with them in the future.
Andrew Leikcus, Head of Software, IQVIA
"[Their] work has wowed me with not only the visual styling and presentation but also the attention paid to a user journey."
Ron Kaine, Product Manager, IQVIA
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